LeadGauge

See Which Google Ads Leads Turn Into Quotes, Customers, and Revenue.

LeadGauge tracks every call, form, and RFQ back to the campaign and keyword that generated it — then follows those leads through qualification, quotes, customers, and revenue.

Powered by WhatConverts
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Stop optimizing for clicks and form fills. Start optimizing for the leads that actually become business.

LG
MC

Tracked Leads This Month

82

Google Ads attributed leads

Export Leads Aug 1 – Aug 31
LeadTypeSourceKeywordStatusQuote ValueRevenue
BRBlue Ridge Pallets
CallAGoogle Adsheat treated palletsQuote Sent$18,500—
AFApex Fabrication
FormAGoogle Adscnc machining servicesQualified$12,800—
SPSummit Packaging
RFQAGoogle Adscustom packaging supplierWon$27,400$27,400
IIIronCore Industrial
CallAGoogle Adsmetal fabrication companyNew——
DPDelta Plastics
FormAGoogle Adsplastic injection moldingIn Progress$9,600—
Showing 5 of 82 attributed leadsUpdated 4 min ago

Leads by Outcome

Qualified → Quoted → Won

This month
CallsFormsRFQs
QualifiedQuotedWon

Revenue Attribution

$92.8KRevenue
Search Campaigns$61.2K
Brand Campaigns$18.4K
Remarketing$8.7K
Other$4.5K

Illustrative interface data

Built on Proven Tracking. Managed as One System.

LeadGauge combines Google Ads management with WhatConverts-powered lead attribution and sales pipeline tracking, so manufacturers can see what happens from the first search all the way to quotes and revenue.

Managed Google Ads

Campaigns built and optimized around the leads that actually matter to your business.

CampaignsKeywordsBudgetsOptimization

Powered by WhatConverts

Track every call, form, and RFQ back to the marketing source, campaign, and keyword that generated it.

CallsFormsRFQsKeyword Attribution
Authorized WhatConverts Reseller/Partner

Lead Qualification & Pipeline

See which inquiries become real sales opportunities and follow them through your manufacturing sales process.

Qualified LeadRFQQuote SentWon / Lost

Quote & Revenue Attribution

Connect advertising performance to quote value, closed customers, and actual revenue.

Quote ValueCustomers WonRevenueReturn on Ad Spend

You don't have to manage the individual tools. LeadGauge manages the entire system for you.

The Google Ads Blind Spot

Google Ads Tells You Who Converted. Not Who Became a Customer.

A form submission or phone call does not automatically mean you generated a good lead. LeadGauge helps you see what happened after the conversion.

Google Ads is very good at measuring the activity that happens before a lead reaches your sales team — which campaigns generated clicks, calls, forms, and conversions.

But for a manufacturer, that is only part of the story. The real questions begin after the lead comes in.

What Google Ads Can Tell You

Clicks2,438
Cost Per Click$4.86
Calls42
Form Submissions45
Conversions87
Cost Per Lead$143

Useful marketing data — but it still doesn't tell you whether those leads were worth paying for.

The Blind Spot

Google Ads knows the conversion happened — but without downstream attribution, it doesn't know what happened afterward.

Qualified?Real Buyer?RFQ?Quote?Won?Revenue?

What You Really Need to Know

Qualified Leads31
RFQs / Quotes14
Quote Value$186,400
Customers Won6
Revenue$92,750

Which keyword and campaign created that revenue?

Interface values shown are illustrative examples only.

Because the cheapest lead is not always the best lead.

The goal is not more conversions. The goal is more qualified buyers, quotes, customers, and revenue.

A $40 lead that becomes a $30,000 customer is more valuable than ten $15 leads that never request a quote. (Illustrative example.)

From Click to Customer

Follow Every Lead From the First Click to the Closed Sale.

LeadGauge keeps the campaign, keyword, and lead source connected as an inquiry moves through your sales process — so you can see exactly which advertising created real business.

01

Search & Click

A buyer searches for what your company sells and clicks your Google Ad.

Keyword

cnc machining services

Campaign

CNC Lead Generation

02

Lead Captured

The buyer calls, submits a form, or sends an RFQ.

Lead

Northstar Equipment Co.

Lead Type

RFQ Form

Source

Google Ads

03

Qualified Buyer

Your sales team identifies whether the inquiry is a real sales opportunity.

Qualified
04

RFQ / Opportunity

The lead moves into the manufacturing sales pipeline.

Active

Status

RFQ Received

05

Quote Sent

A quote is created and its value is connected to the original lead.

Quote Value

$24,800

06

Customer Won

The closed sale is attributed back to the campaign and keyword that generated it.

Won

Revenue

$24,800

Campaign + Keyword Attribution

Google Ads
CNC Lead Generation
Keyword: cnc machining services
Northstar Equipment Co.
$24,800 Quote
$24,800 Revenue

Attribution connected throughout the entire journey. Interface values shown are illustrative examples only.

One lead. One connected journey.

From the original Google search to the final sale, LeadGauge keeps the attribution intact.

The campaign and keyword stay attached to the lead at every stage.

Lead Tracking

Every Lead. Captured.

Calls, forms, and RFQs.

Capture the inquiries generated by your marketing and see exactly where each lead came from.

Call Tracking

Track inbound calls back to the campaign and keyword that generated them.

Form Tracking

See which advertising created each website inquiry.

RFQ Tracking

Keep high-intent quote requests visible and attributed.

Keyword Attribution

Know which searches are producing real manufacturing leads.

Lead Information

Attributed
NE

Northstar Equipment Co.

Manufacturing inquiry

Source

Google

Medium

CPC

Campaign

CNC Lead Generation

Keyword

cnc machining services

Lead Page

/cnc-machining

Lead Type

RFQ

RFQ Received

Product

Precision Components

Quantity

2,500

Required By

Oct 15

New RFQ

Phone Call

Phone Number

(865) 555-0148

Call Duration

04:18

Status

Qualified

Website Form

Inquiry

CNC Machining

Quantity

2,500 units

Company

Northstar Equipment Co.

Received

10:42 AM

Tracking powered by WhatConverts

LeadGauge brings the attribution, pipeline, and advertising management together for manufacturers.

Lead Qualification

Know Which Leads Are Actually Worth Pursuing.

A conversion is not the same as a qualified buyer.

LeadGauge helps your team separate serious purchasing opportunities from poor-fit inquiries, so you can see which campaigns and keywords are bringing in the buyers you actually want.

Your sales team already knows that two leads can look identical inside a Google Ads report and be completely different in the real world.

One call may be a purchasing manager requesting pricing for 5,000 units. The next may be someone looking for a job.

Google Ads may count both as conversions. LeadGauge helps you tell the difference.

What Your Team Can Evaluate

Buyer need
Quantity / project scope
Company fit
Location / service area
Purchasing timeline
RFQ potential
Follow-up priority

Call recordings can provide additional context when reviewing lead quality.

LG

Lead Qualification

Manufacturing Campaign

82

Total Leads

31

Qualified

14

Quote-Ready

LeadTypeKeywordStatus
AIApex Industrial
Call
custom palletsQualified
SPSummit Packaging
RFQ
packaging manufacturerQualified
RMRobert M.
Call
pallet jobs near meSpam / Irrelevant
VSVendor Supply Co.
Form
—Not Qualified
DMDelta Manufacturing
Form
cnc machiningNeeds Follow-Up
AI

Apex Industrial

Selected lead · Illustrative example

Lead Status: Qualified

Source

Google Ads

Campaign

Custom Pallet Campaign

Keyword

custom pallets manufacturer

Lead Type

Call

Call Duration

4m 18s

Lead Qualification

Qualified

Buyer Need

Custom heat-treated pallets

Quantity

5,000 units / month

Timeline

Within 30 days

Next Step

Request specifications / prepare quote

Interface values shown are illustrative examples only.

82 conversions can look good in Google Ads. 31 qualified buyers tell you much more.

Lead quality changes how you understand campaign performance.

Figures shown are illustrative explanatory data, not customer results.

RFQ & Quote Tracking

See Which Leads Become RFQs — and What Those Opportunities Are Worth.

Go beyond cost per lead. Measure the value entering your sales pipeline.

LeadGauge connects RFQs and quote values back to the campaign and keyword that generated the opportunity, giving you a clearer picture of what your Google Ads are actually producing.

Two campaigns might each generate ten qualified leads, but one could create $20,000 in quoted opportunities while the other creates $150,000.

If you only compare cost per lead, you may never see the difference. LeadGauge tracks what happens when qualified buyers move into quoting.

LG

RFQ & Quote Pipeline

Google Ads opportunities

Open pipeline

Active Quotes

14

Quoted Pipeline

$186,400

Average Quote Value

$13,314

Qualified

2

Delta Plastics

Injection Molded Components

Estimated Value

$12,500

Google Ads

Keyword: plastic injection molding

IronCore Industrial

Fabricated Assemblies

Estimated Value

$9,800

Google Ads

Keyword: metal fabrication company

RFQ Received

2

Apex Industrial

Heat-Treated Pallets

Estimated Value

$28,600

Google Ads

Keyword: heat treated pallets

Atlas Components

Machined Components

Estimated Value

$21,400

Google Ads

Keyword: precision machining supplier

Quote Prepared

2

Northstar Equipment Co.

Selected

Precision CNC Components

Quote Value

$38,750

Google Ads

Keyword: cnc machining services

Ridgeway Manufacturing

Custom Fabrication

Quote Value

$17,300

Google Ads

Keyword: custom metal fabrication

Quote Sent

2

Summit Packaging

Industrial Packaging

Quote Value

$46,200

Google Ads

Keyword: industrial packaging supplier

Blue Ridge Distribution

Custom Pallets

Quote Value

$11,850

Google Ads

Keyword: custom pallets manufacturer

NE

Northstar Equipment Co.

Selected opportunity · Illustrative example

Quote Prepared

Stage

Quote Prepared

Opportunity

Precision CNC Components

Quote Value

$38,750

Source

Google Ads

Campaign

CNC Lead Generation

Keyword

cnc machining services

Original Lead Type

RFQ Form

Status

Quote Prepared

Attribution connected throughout

Google Ads
Qualified Lead
RFQ
$38,750 Quote

RFQ tracked

Pricing and quantity request connected to its original source.

Value attached

The $38,750 opportunity traces back to campaign and keyword.

Interface values shown are fictional illustrative examples only.

A lead tells you someone raised their hand. A quote tells you what the opportunity could be worth.

LeadGauge connects both back to the advertising that created them.

Revenue Attribution

See Which Google Ads Campaigns Actually Turn Into Revenue.

Close the loop from ad spend to closed customer.

When an opportunity is won, LeadGauge connects the customer and revenue back to the campaign and keyword that originally generated the lead.

Getting leads is important. Getting quotes is better. But ultimately, you need to know which advertising is producing paying customers.

LeadGauge keeps the original Google Ads attribution connected as opportunities move through your sales process, so closed revenue can be traced back to the marketing that created it.

LG

Google Ads Revenue Attribution

Campaigns → customers → revenue

Aug 1 – Aug 31

Google Ads Spend

$9,750

Customers Won

6

Revenue Attributed

$162,200

Revenue / Ad Spend

16.6x

CNC Lead Generation

Selected

Spend

$4,200

Qualified

12

Customers

3

Revenue

$82,400

Custom Pallet Search

Spend

$3,100

Qualified

9

Customers

2

Revenue

$48,600

Industrial Packaging

Spend

$2,450

Qualified

7

Customers

1

Revenue

$31,200

Selected Campaign

CNC Lead Generation

3 Customers Won

Spend

$4,200

Leads

26

Qualified Leads

12

Quotes

6

Customers Won

3

Quoted Value

$118,500

Revenue

$82,400

Customers and revenue stay connected to this campaign's original ads and keywords.

Top Revenue-Producing Keywords

Downstream sales outcomes reveal which search terms are truly valuable.

cnc machining services

$48,600 Revenue

precision machining company

$21,400 Revenue

custom cnc manufacturer

$12,400 Revenue

A keyword that generates fewer leads can still be significantly more valuable when those leads turn into larger quotes and closed customers.

NE

Northstar Equipment Co.

Customer attribution · Illustrative example

Revenue

$38,750

Source

Google Ads

Campaign

CNC Lead Generation

Keyword

cnc machining services

Original Lead

RFQ Form

Outcome

Won

Attribution connected throughout

Google Ads
RFQ
$38,750 Quote
$38,750 Revenue

Interface values shown are fictional illustrative examples only.

A conversion tells you someone responded. Revenue tells you whether the advertising created business.

LeadGauge connects the two.

The LeadGauge System

Everything Connected. From Google Ads to Revenue.

LeadGauge brings your Google Ads, WhatConverts lead tracking, sales pipeline, quote data, and revenue attribution together into one managed system.

WhatConverts powers the lead-tracking and marketing-attribution layer of LeadGauge and requires its own subscription in addition to your LeadGauge subscription.

Google Ads generates the traffic. WhatConverts captures and attributes the calls, forms, RFQs, campaigns, keywords, and lead sources. LeadGauge helps manage those leads through qualification, RFQs, quotes, customers, and revenue — while using those outcomes to improve how Google Ads is managed.

SpendLeadQualified BuyerQuoteCustomerRevenue

Stage 1

Google Ads

  • Campaigns
  • Keywords
  • Ad Spend
  • Conversions

Stage 2

WhatConverts

Tracking & Attribution Engine

  • Call Tracking
  • Form Tracking
  • RFQ Tracking
  • Lead Attribution
  • Campaign Attribution
  • Keyword Attribution

Authorized WhatConverts Reseller/Partner

Stage 3

Lead Management

  • New Leads
  • Lead Details
  • Qualification
  • Follow-Up
  • Buyer Status

Stage 4

Sales Pipeline

  • Qualified Buyers
  • RFQs
  • Quotes
  • Quote Value
  • Won / Lost

Stage 5

Revenue Attribution

  • Customers Won
  • Revenue
  • Campaign Revenue
  • Keyword Revenue
  • Return on Ad Spend

Stage 6

Google Ads Optimization

  • Better Conversion Data
  • Campaign Decisions
  • Keyword Decisions
  • Budget Allocation
  • Ongoing Optimization

Revenue outcomes feed back into Google Ads Optimization

→ Google Ads

A closed system: advertising creates leads, outcomes are tracked through sales, and those results inform ongoing optimization.

Powered by WhatConverts

WhatConverts provides the lead-tracking and marketing-attribution technology behind LeadGauge.

As an authorized WhatConverts reseller/partner, we help incorporate WhatConverts into the LeadGauge system so calls, forms, RFQs, campaigns, and keywords can be properly tracked.

Two Subscriptions. One Connected System.

Managed Platform + Service

LeadGauge

  • Google Ads Management
  • Lead Management
  • Qualification Workflow
  • Sales Pipeline Tracking
  • Quote & Revenue Attribution
  • Google Ads Optimization
  • Reporting
  • Ongoing Management
LeadGauge Subscription

Required Tracking & Attribution Platform

WhatConverts

  • Call Tracking
  • Form Tracking
  • Lead Tracking
  • Marketing Attribution
  • Campaign Attribution
  • Keyword Attribution
Separate WhatConverts Subscription Required

A WhatConverts subscription is required to use LeadGauge's full lead-tracking and attribution capabilities.

WhatConverts subscription sold separately from LeadGauge.

LeadGauge manages the system. WhatConverts powers the tracking.

One connected view from advertising spend to sales outcomes.

LeadGauge Pricing

Choose the LeadGauge Plan That Fits Your Google Ads Operation.

Every LeadGauge plan includes managed Google Ads, WhatConverts integration, lead attribution, sales pipeline tracking, and ongoing optimization.

Google Ads media spend and your required WhatConverts subscription are billed separately.

Most Popular

LeadGauge Core

$400/mo

One-time setup

$2,100 one-time setup

For manufacturers that want their Google Ads, lead tracking, and sales attribution working together without unnecessary complexity.

  • Recommended Google Ads Spend: Up to $5,000/month
  • Managed Google Ads

Includes

  • Campaign & Keyword Optimization
  • WhatConverts Setup & Integration
  • Call Tracking
  • Form Tracking
  • RFQ Tracking
  • Campaign Attribution
  • Keyword Attribution
  • Lead Qualification
  • LeadGauge Sales Pipeline
  • Basic Quote Tracking
  • Basic Quote-Value Attribution
  • Basic Revenue Attribution
  • Standard Sales-Outcome Feedback
  • Standard Reporting
  • Ongoing Management
Get Started

LeadGauge Growth

$1,200/mo

One-time setup

$2,500 one-time setup

For manufacturers that want deeper visibility from qualified lead to quote, customer, and revenue.

  • Recommended Google Ads Spend: $5,000–$15,000/month
  • Managed Google Ads

Includes everything in Core, plus:

  • Advanced RFQ Tracking
  • Advanced Quote Tracking
  • Quote-Value Attribution
  • Closed-Customer Attribution
  • Revenue Attribution
  • Offline Conversion Tracking
  • Advanced Sales-Outcome Feedback for Google Ads
  • Advanced Campaign & Keyword Analysis
  • Advanced Reporting
  • Limited Additional Locations / Workflows
  • Ongoing Management
Get Started

LeadGauge Scale

Starting at$2,000/mo

One-time setup

Setup starting at $4,000

For manufacturers with larger ad accounts, multiple locations, product divisions, or more complex sales and attribution requirements.

  • Recommended Google Ads Spend: $15,000+/month
  • Managed Google Ads

Includes everything in Growth, plus:

  • Larger / More Complex Google Ads Accounts
  • Multiple Locations
  • Multiple Divisions or Product Lines
  • Multiple Sales Pipelines
  • Advanced Revenue Attribution
  • Complex Offline Conversion Workflows
  • Custom Reporting
  • Custom CRM / Workflow Configuration
  • Advanced Attribution Workflows
  • Higher-Touch Campaign Strategy
  • Ongoing Management
Get Started

WhatConverts is required for LeadGauge's full lead-tracking and attribution capabilities and is purchased separately.

Google Ads media spend is also separate and paid directly to Google.

Frequently Asked Questions

Questions Before You Get Started?

Here are the most common questions manufacturers have about LeadGauge, WhatConverts, tracking, and how the system fits into their existing sales process.

No. WhatConverts is the lead-tracking and marketing-attribution platform that powers an important part of LeadGauge. LeadGauge is the broader managed solution that brings together Google Ads management, tracking, lead qualification, sales pipeline visibility, quote and revenue attribution, reporting, and ongoing optimization.

We are an authorized WhatConverts reseller/partner.

No. LeadGauge and WhatConverts require separate subscriptions.

Your LeadGauge subscription covers the managed LeadGauge solution, while your WhatConverts subscription provides the underlying call, form, lead, campaign, and keyword tracking technology.

A WhatConverts subscription is required to use LeadGauge's full lead-tracking and attribution capabilities.

Separate WhatConverts subscription required.

Yes. In most cases, there is no reason to start over with a new Google Ads account.

We can review your existing campaigns, establish the required tracking and attribution structure, and manage the account from there.

If changes are needed, they can be made within the existing account.

Not necessarily.

LeadGauge includes a sales pipeline and lead-management layer for tracking Google Ads opportunities through qualification, RFQs, quotes, and closed outcomes.

Depending on your existing sales process, LeadGauge can either become the workflow for those leads or be configured alongside your current systems where appropriate.

LeadGauge uses WhatConverts-powered call tracking to connect inbound phone calls to the marketing that generated them.

That can include information such as the original source, Google Ads campaign, keyword, landing page, caller details, call duration, and — where enabled — call recordings.

This allows a phone call to be evaluated as more than simply a Google Ads conversion.

That's exactly why downstream attribution matters.

Manufacturing sales often don't happen immediately after the first inquiry. A prospect might move through the stages below over several weeks or months:

CallSpecificationsRFQQuoteFollow-UpCustomer

LeadGauge is designed around following that journey rather than assuming every conversion becomes an immediate sale.

Sales outcomes need to be recorded as the opportunity progresses.

That may include statuses such as:

  • Qualified
  • RFQ Received
  • Quote Sent
  • Won
  • Lost

Quote values and closed revenue can also be recorded.

LeadGauge then connects those sales outcomes with the marketing attribution already attached to the original lead.

Yes, where the required tracking and sales data are available and the workflow is configured appropriately.

A lead can begin with an online Google Ads interaction and later close through phone calls, email, quoting, or other offline sales activity.

By preserving the original attribution and recording the eventual sales outcome, LeadGauge can help connect that customer back to the advertising that started the journey.

Relevant conversion data can also be used to improve Google Ads optimization where configured.

We design the system to keep your team's involvement focused on the information only they know.

For example, your team may need to indicate whether a lead is qualified, update the opportunity stage, enter a quote value, or mark a customer as won.

LeadGauge handles the advertising management, tracking infrastructure, attribution structure, reporting, and optimization around that information.

Your team sells. LeadGauge connects the outcomes back to advertising.

LeadGauge is a managed solution.

You're not simply being handed dashboards and expected to figure everything out yourself.

The LeadGauge service brings together the advertising, tracking, attribution, lead-management workflow, reporting, and optimization required to connect Google Ads to actual sales outcomes.

Still have a question? We'll walk through how LeadGauge would fit your current Google Ads and sales process.

LeadGauge is designed to fit around how manufacturers actually sell — not force every company into the same process.

From ad spend to sales. Measured.

Ready to See What Your Google Ads Are Really Producing?

LeadGauge connects your Google Ads to the leads, RFQs, quotes, customers, and revenue they generate — then uses those outcomes to help improve your advertising.

Built specifically for B2B manufacturers.

Get Started

Managed Google Ads. WhatConverts-powered tracking. Sales attribution. One connected system.

LeadGauge and WhatConverts require separate subscriptions.